When it comes to self-publishing, there are a number of questions to ask. In terms of professional branding, however, we’ve whittled down that number to just a few to get you started. Although we’re just scratching the surface, here are the answers to the top 5 self-publishing FAQs we get asked by individuals who are interested in a fresh, innovative strategy for brand-building like no other marketing tool can. Feel free ask your own questions in the comments below.
1. How does publishing a branding book increase my revenue?
With a branding book tailored to your career and your message, you become an instant authority in your field. Whether you choose to publish a branding book detailing your professional expertise or want to document your legacy in written form, your book can be used to sign new clients, bring in fresh talent, and attract media/investor attention. Once you begin incorporating your branding book into your marketing strategy, for instance, your revenue can increase through new sales and promotions of your book.
2. What else can I use a professional branding book for?
Just as there are different strokes for different folks, branding books come in all forms, too. If you’re the CEO or founder of an organization, for instance, think of your book as a creative marketing tool that not only defines your company culture but also charts a course for your company legacy. If you’re running for public office, consider your book as a way to communicate your stance effectively—without hassles or interruptions. If you’re looking for new professional opportunities, recognize the fact that books are the business cards of the 21st century, as noted in Forbes Magazine.
Here are a few more ways to use your branding book:
- Gift your book to potential clients as a thank you for their business or to your constituents in thanks for their support.
- Strategically place your book in local stores and schedule book signings in order to gain support or media attention.
- Sell of gift your book at industry-related speaking engagements.
- Leverage your book for interviews, book reviews, etc.
- Include your book in new or pre-existing promotional packages (we like to use ours in gift baskets to new clients and long-term customers).
3 & 4. What is ghostwriting, anyway? And will a ghostwriter change my thoughts?
Ghostwriting is the process by which the author (a.k.a. you!) creates his or her manuscript with the aid of a professional writer that takes no credit at all—hence the term ghostwriter. The exchange between you and a ghostwriter works to structure your ideas, your stories, and your vision into a coherent, polished narrative. And no, a ghostwriter’s job is to ensure your book retains your views, your thoughts, and your voice throughout the process.
5. What’s the fastest way to recover my investment?
One of the traditional ways to recover your investment is by buying books at wholesale prices (preferably at a discounted rate from the publisher you choose to work with) and selling them at retail price wherever possible. Ideally, you’ll want to create opportunities for book sales through scheduling public appearances, speaking engagements, book signings and other directed sales efforts. By selling your book directly, you can make up to 70% of the retail price.
A less conventional way to recover your investment is through the successful marketing of your book as a professional branding tool for your company or professional career. Gaining new clients, fresh talent, and media recognition as a thought leader in your field are all added benefits that increase your revenue.
Interested in more information? Read through more of our posts or visit our website to learn how you can build your professional brand through self-publication!